Your subject line should be something that stands out from all the other stuff that fills up people’s inboxes. To help you cut through the noise to get noticed by a journalist, your pitch subject line needs to be well thought out. Pitch your business; Get an industry influencer to mentor you; Land an interview with a VIP; To boost your chances of your cold emails getting opened, write email subject lines that make your recipients curious and eager to click. If you’ve reached out to someone multiple times, Rick-rolling someone with this playful subject can be a not-so-severe way to let them know you really want to get in touch. We totally get it. So how do you make a great first impression? Plus, they’re using previous behavior to build a crafty subject line that makes you feel like they understand you. From minimalist subject lines that pack a punch in just a couple of words to personal headlines that highlight your human side, salespeople should likewise learn the elements of a click-worthy email. Journalists receive hundreds of email pitches per day, it is important to consider the subject line as it will determine if the email is opened. Braveen Kumar of Uberflip notes that humor is tied to higher engagement rates and interactions for B2B marketers. Money? Even in sales email subject lines you should not be going for the hard sell. This neutral follow-up can serve as a tap on the shoulder or opportunity to reintroduce yourself. Warm things up. Title of the story [Press release] For the purpose of our study, we count the subject line as "labelled" if it includes the term "Press Release". For you: ABT. With a CRM, you can put together templates for your most frequently used sales emails (such as cold outreach and follow-ups). With hard numbers to prove that can be solved (if you work with them), it’s a fantastic way to push someone to read your entire message. If you continue without changing your settings, you are agreeing to receive all cookies on the Copper website. You need a system in place that allows you to access your subject lines ASAP rather than cut-and-paste them manually. Funny or witty subject lines proved to be unpopular with less than 20 per cent surveyed opting for these types of subject lines. This punchy subject line is a great way to highlight a client success story or what your typical customer saves on average thanks to your product. It can cause a someone to form an instant opinion about you and your message before even clicking “open,” and can even prove the deciding factor in whether they’ll read the e-mail at all. The subject line is the first thing a contact sees in an e-mail pitch, making it an extremely powerful tool. Plus, swipe ideas from 8 subject line examples and 9 good sales pitch email examples. Time-sensitive offers are a no-brainer, but this subject line pushes readers to buy by emphasizing when their offer ends (“tomorrow”). We've learned a lot about what works by analyzing the data from tens of thousands of our own emails. Marketers with higher open rates craft email subject lines that their subscribers simply can’t resist. To get the recipient to open the email. These features go hand in hand with increased productivity: more emails sent, no more bouncing between tabs or copy-pasting customer information when it’s time to touch base. Short, mysterious, and to the point, this “now or never” headline gives your readers an ultimatum to act. Clearly telling your prospect what you want them to do with a call-to-action gives them a nudge to open your emails. In fact, personalized subject lines result in a significant lift in open rates. These 16 email subject line examples can help boost clicks and open rates on your next email marketing campaign. Here are some tips to creating an attention grabbing pitch subject line. Let’s move from theory to practice now and have a look at some examples of PR pitch email subject lines that work. Takeaway: Make sure to genuinely reach out and offer value. How can you make an email pitch less cold—when you barely know someone? Here are some tips to creating an attention grabbing pitch subject line. Neutral and to-the-point, this subject line is effective for both outreach or nurturing. No matter what, they’ll naturally want to know. Including any sort of freebie, whether it be free shipping or a demo, allows you to tack on value to your messages without necessarily impacting your bottom line. In fact, 56% of brands using emojis in their email subject line have a higher open rate with there email marketing efforts. I’ve found some formulas that work and have shared some of them previously via these emails. Well, when it comes to email, the cliches are true. To help you cut through the noise to get noticed by a journalist, your pitch subject line needs to be well thought out. Your story might have a great hook, but if journalists don’t even read the pitch, it won’t do you any good. Craft the Perfect Subject Line. Contributors from members of the Copper team. There are many important parts to an email outreach strategy to grab the attention of the writers you want to pitch. Keep it brief Ensure your subject lines are short and descriptive. Here you make it seem like the clock is ticking. When looking to send out a pitch it is imperative you conduct research to determine which journalists to contact. The following four key features can help your subject line stand out, but be sure to check out the full survey for more tips on writing a great pitch that gets noticed. Compliments are a great way to win clicks. This subject line implies that you empathize with your reader and you have something positive to offer them. These 16 email subject line examples can help boost clicks and open rates on your next email marketing campaign. Shorter subject lines are better, according to a majority of our respondents. This open-ended subject line can go in a ton of different directions to drive clicks. 9. There are many important parts to an email outreach strategy to grab the attention of the writers you want to pitch. Your story might have a great hook, but if journalists don’t even read the pitch, it won’t do you any good. Or maybe, you’ve only been introduced once at a conference? Learn how to close your sales pitch by giving a simple call to action, harnessing the power of the P.S., and prepping for follow-ups. I’ve found some formulas that work and have shared some of them previously via these emails. This subject line respects their time and presents whatever you’re selling as quick and easy. Here are some examples of breakup email subject lines that your prospects won’t ignore: Get emotional in your subject line. The coveted subject line is becoming more and more important—76% of writers open an email based on the subject line. And, subject lines with 0-5 words have an open rate of 16%, and subject lines with 6-10 words have an open rate of 21%. Email giant MailChimp likewise lists personalization first in their best practices of writing subject lines. 3. (Either one you’ve created or from another source.) People often ask me for tips on writing subject lines for pitch emails. Journalists receive hundreds of email pitches per day, it is important to consider the subject line Instead, you should understand the best practices of sales email subject lines and how you can realistically use them. That’s why we put together this list of email subject line ideas, including: Just like no two customers are the same, no two sales teams take the same approach to email outreach. According to Fractl, over 80 per cent of journalists said they would like to see statistical information from a study or the headline of the content as the subject line. This meme-worthy subject line is ideal for introducing a pain point or problem in a playful way. Great subject lines are consise and descriptive and give reporters a preview of what’s inside. The coveted subject line is becoming more and more important—76% of writers open an email based on the subject line. Over time contacting a journalist with a pitch has evolved from a phone call to an email as journalists have limited time and prefer to be contacted via their inbox, but don’t be discouraged you They do that because no-subject emails … CP Communications is a Sydney Public Relations Agency who are experts in media relations and personal branding, and are known for getting amazing results. It is even more important, however, when it comes to succeeding in email marketing. It’s a trend that doesn’t show any signs of slowing down. Does it make sense to bounce between bookmarked sites featuring your favorite subject lines? Subject-line-only emails. If nothing else, minimalist headlines tend to stand out in an inbox versus longer headlines, which sort of just blend together. You’ll need to prove that you’re valuable to their team, pleasant to work with, and worthy of their time. Product launch? Make it more exciting and relevant with words like“exclusive” or phrases like “just for you.” In asituation where your pitch email is actually a follow-up, making it clear thatthis is a follow-up is a perfect way to show that relevance. Fact: nearly 50% of people open emails based on the subject line alone. Most email marketing experts and brands recommend keeping subject lines to 50 characters or less (around 5-10 words). Remember what we said earlier about people being busy? Contact us today. Filed Under: PR tips Tagged With: email subject line, media pitch, PR Tips, write great email subject lines, Catriona Pollard Communications Pty Ltd | ABN 83 105 345 908 | Copyright © 2021, all rights reserved Being able to quickly and effectively evoke interest and spur action in a variety of mediums (like an elevator pitch) is one of the most valuable skills you can have as a marketer. Referring to your recipients by name is always a smart move. Since subject line performance has been analyzed and tested extensively for decades now, we have a pretty solid understanding of which types of headlines result in engagement. Why? People read or trash emails based on what they need in the subject line at a glance. (Think: a new fundraising round, new role...), Food for thought: sales email subject lines containing numbers receive more opens and replies than messages without them. Industry news? On the flip side, sub-par subject lines can sink even the best sales campaign. It’s email marketing 101. This will give you a clear indication if they will be interested in your pitch. Given that 95% of cold pitches go unanswered, having some follow-up email subject lines on deck is a must-do. Don’t neglect the power of personalization. Ever find yourself writing emails to clients or investors, to possible business partners or, why not, to the pretty girl you met at that party, but never getting an answer back from any of them? There’s no magic bullet; no one-size-fits-all approach. You might follow this subject line up with a case study in the body copy, showing how your company was responsible for that increase in profit. There might be a time and place for wordier subject lines, but conventional wisdom tells us to adopt a “less is more” mentality. The subject line should be descriptive and should NOT be misleading. This subject line is purposely vague as readers click through to figure out what “it” is. Writing a catchy subject line to attract your prospects and adding vague content in the email body increases the email-open rate, but you might not get a reply. Here you can introduce a pain point or bring up something to your prospects that perhaps isn’t being talked about among your competitors. Your email subject lines for sales should be contextual to the content in the email body. “Starting a subject line with something like ‘Story Idea:’ or ‘Pitch:’ is a quick way to get lost in my inbox,” said Jennifer Ortiz, senior editor at Marie Claire. Such a style choice creates a subtle sense of urgency as readers wonder when the free shipping offer will end. There is no perfect subject line length for all emails and brands, but based on Omnisend research, email subject lines perform best if they are 21-30 characters long. As a result, this subject line frames the message as a sort of benefit as you’re getting an exclusive heads up on the best deals. Play on the journalist’s interests This automatically inputs the names of your contacts without you having to type them manually into each and every email. Remember an interesting fact or statistic is preferred to a witty, humorous or personal subject line. When you encounter sales objections, your prospect is essentially telling you how to sell to them—be ready with these smart responses to close the deal. But coming up with sales email subject lines is only half the battle. Subject Line #3: We have [Insert Common Fact] in common. This subject line implies that your reader is getting exclusive or personalized information, either of which can encourage a click. For more great tips visit our website www.cpcommunications.com.au. Learn how to close your sales pitch by giving a simple call to action, harnessing the power of the P.S., and prepping for follow-ups. Of course, there are plenty of ways to generate interest, but you should not try to “click-bait” the media. The subject line addresses you by name, so you know the message is intended (and personalized) for you before you even open it. There are a lot of different ways to add the press release label to your email subject line, for example: Press release: title of the story. How can you make an email pitch less cold—when you barely know someone? Use your subject line to tell them that your pitch saves their time while communicating your pitch in an engaging, informative way. To write a sales pitch email that sells, you need a subject line that captures attention and a message that motivates the reader to action. There’s no magic bullet; no one-size-fits-all approach. Too often, our subject lines are quickly slapped together in the rush to get that oh-so-perfect pitch out. Enter your information in the form and a product expert will contact you shortly. This subject line can be used to hype up anything from a product launch to a subscriber-exclusive freebie (think: access to a demo or case study). Length: 6–10 words. Send out emails with only a subject line and no email body text. It’s crucial for salespeople to understand the best practices of writing sales email subject lines. 1. This subject line allows you to tack on an extra benefit or selling point during your follow-up without seeming spammy about it. The end result is your personal collection of click-worthy your fingertips whenever you open your inbox. You might follow this subject line up with a case study in the body copy, showing how your company was responsible for that increase in profit. One of the goals of any email strategy is to build a relationship. What’s the sole purpose of the subject line? In a single headline, you’re able to show empathy and present a speedy solution to that pain. Not only is this all the more reason to choose your words wisely, it’s also motivation to think about the timing of your sales pitch emails. Sending a generic pitch will not be appealing to a journalist, it must be targeted. And if you’re in sales, this stat definitely deserves your attention. How to ensure your cold emails avoid spam filters. In addition to the research we cited earlier, a recent report found that personalized email subject lines increase open rates by 50%. Or maybe, you’ve only been introduced once at a conference? Which is why having a great subject line can make or break your pitch. When your subject line represents the make-or-break factor of whether or not your messages get read, you can’t afford to freestyle them. There’s a distinct art to pitching and my curriculum teaches makers how to woo shopkeepers via email, phone and in-person. Email Subject Line Examples Here are the key components to writing the perfect pitch to journalists: The body of the email is short but personalized The subject line is also short and simple, yet it has the ability to intrigue the reporter enough to open the email It addresses the reporter by name What do the numbers say? Being able to quickly and effectively evoke interest and spur action in a variety of mediums (like an elevator pitch) is one of the most valuable skills you can have as a marketer. 29. Think about it. Have you had success with outreach campaigns targeting bloggers? Great subject lines are consise and descriptive and give reporters a preview of what’s inside. Email subject lines are as important as the body content. People want to know about events, sales, or promotions that are happening soon—but not last minute. (We’ll also highlight how you can put these headlines to use and speed up your email writing process.). Although it takes time to find information on your prospect and include that in your sales pitch email (especially if you’re not using a CRM), just imagine the results you could drive if you doubled your current open rate. We use cookies to ensure that we provide you with the best experience on our website. In this visual world, videos add another layer of personalization to your messages. Whether you prefer the slow approach or go straight for the hard pitch, we’ve got four cold email templates to help you get started. “When you can fit us in, [Name]” (from The Gym Group) Trying to come up with subject lines on-the-fly isn’t just stressful: it’s ineffective. Please share with us! Although you don’t necessarily need to include someone’s name in every email you send, doing so is a great way to make a connection and grab their attention. Again, urgency is one of the best motivators to get your readers to take action. By now your head is probably swimming with ideas of how you can adapt the subjects lines above for your own business. FOMO (fear of missing out), a psychological phenomenon that 69% of millennials experience, is a powerful motivator much like urgency. This is so the journalist can get a sense of what information is being provided prior to opening the email … A Great Subject Line Gets Your Emails Opened In order for your pitch emails to successfully lead to a story about your business, they need to be opened and read. That is, your subject line is left blank. By signing up, I agree to Copper’s privacy policy & terms of service. Before you hit the send button, make sure your email subject line is highly engaging. Similar to the headline above, this subject line relies on the power word “you” which makes the reader feel like they’re receiving special attention. The subjects lines above can be subjective for each and every sales.... Which subject line your prospect trusts your referrer, the subject line implies that empathize. Of slowing down is: i have your daughter instead, you can do to butter up your to... Click-Worthy your fingertips whenever you open your inbox re using previous behavior to build a crafty subject line to your. 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