Alex Pastor tapped by Havas Ortega as head of Havas Red Philippines - MARKETECH APAC (2025)

Manila, Philippines – Havas Ortega has appointed Alex Pastor as the new head of Havas Red Philippines, reinforcing its commitment to strengthening its PR capabilities and driving innovation in the communications landscape.

This strategic move marks a significant step in elevating Havas Red Philippines’ position, delivering dynamic solutions, and fostering meaningful connections for clients.

Under Pastor’s leadership, Havas Red aims to push the boundaries of creativity and innovation while maintaining its commitment to excellence. The agency plans to adapt to the evolving media landscape, leverage digital advancements, and integrate data-driven insights to craft more effective communication strategies.

At a time when public relations is crucial in shaping public perception and fostering brand loyalty, this leadership transition positions Havas Red for sustained success.

Guided by Pastor’s leadership, a key priority will be strengthening Havas Red’s digital presence, acknowledging the increasing influence of online platforms in consumer engagement. The team will focus on integrating social media strategies, content marketing, and influencer collaborations into its services. This comprehensive approach will not only expand brand visibility but also strengthen connections between brands and their audiences.

Moreover, Havas Red will align its strategies with contemporary values emphasising social responsibility and authenticity. Modern consumers seek brands that reflect their values and make positive contributions to society. Through authentic storytelling and brand transparency, Havas Red aims to build lasting trust and loyalty among consumers.

Speaking on Alex’s appointment, Jos Ortega, chairman and CEO at Havas Ortega Group, said, “With over two decades of experience in public relations, corporate communications, and media, Alex Pastor has a proven ability to navigate complex challenges and develop impactful strategies that engage diverse audiences.”

He added, “With distinct PR offerings such as SWAY Influencer Marketing, Red Impact Sustainability, and PEAKS Executive Branding, along with a strong new business pipeline, I believe Alex will propel the Havas Red brand to its next phase of growth in the Philippines.”

Meanwhile, Jay Lim, chief operating officer at Havas Media Network Philippines, commented, “In line with these strategic goals, Alex Pastor will also focus on expanding Havas Red’s client portfolio, exploring opportunities across key industries such as technology, healthcare, and sustainability to develop tailored communication strategies that address sector-specific needs.”

The appointment of Alex Pastor highlights Havas Ortega’s commitment to enhancing its PR capabilities through innovation, collaboration, digital transformation, and authenticity. With this strategic leadership shift, Havas Red is well-positioned to navigate the evolving market landscape in the Philippines and redefine excellence in public relations. As the agency continues to set new industry benchmarks and drive impactful brand communications, the future looks promising.